Hitch Adapts HELOC Tech for HEI Deals as Nada Signs On
Jun 24, 2025
A new white label offering for home-equity lines of credit is designed to address a critical gap for smaller lenders who find it challenging to profitably originate low-dollar loans. Home-equity investment products could be on the horizon for the platform.
Hitch Inc.’s new white-label Hitch Inc.’s lending platform for home-equity lines of credit has been modified to handle home-equity investment contracts, a shift reflecting the sector’s rapid expansion. Nada Inc. is the first firm to adopt the upgraded technology, aligning with broader market momentum as HEI originations more than double.
New York-based Hitch’s lending technology is already a key tool for originators handling HELOC production. In August 2024, it introduced a white-label platform designed to help lenders efficiently originate smaller-balance loans while maintaining profitability.HELOC platform includes a loan origination system and a point-of-sale interface, while other services from other providers are embedded in the technology through a single interface, a written statement indicated.
“This iteration signals Hitch’s smooth transition from the direct-to-consumer market to a collaborative effort with independent mortgage lenders,” the fintech stated.
United Mortgage Corp., which reportedly originated more than $2 billion in purchase financing and refinances during 2023, is the inaugural client that inspired Hitch to launch the service. With the platform, the company can originate HELOCs under their brand without redirecting borrowers to external platforms.
William Schoeffler
According to the company, its technology integrates a point-of-sale system, real-time credit assessments, and automated valuation models to deliver rapid pre-approvals for prospective borrowers.
A proprietary pricing engine on the platform processes verified borrower data to generate competitive, real-time financing offers, Hitch said.
“Borrowers can sign instantly generated disclosures and complete every step digitally, eliminating cumbersome manual processes and enhancing overall satisfaction,” Hitch Chief Executive Officer William Schoeffler said in a written statement. “A fast, intuitive digital process leads to higher conversion rates and stronger customer retention.”
Hitch has enhanced its platform to facilitate HEI contract originations, with Nada as its first client. Unlike HELOCs, HEI contracts are not loans and do not require monthly payments, instead offering investors a share of future appreciation. Hitch tailored its platform to accommodate these structural differences.
Sundance Brennan
Nada Head of Revenue Sundance Brennan explained in a written statement that Hitch’s product has slashed its turnaround from nearly two months to less than two weeks — leading to higher pull-through ratios, increased income and improved experiences for customers, originators and its operations team. In addition, the seamless integration makes for easy access to various underwriting matrices.
“What sets the Hitch team apart is their deep understanding of the home-equity space,” Brennan added. “They’re more than just a tech company offering a SaaS product; they’ve provided valuable insights on workflow, vendor partnerships, future-proofing strategies, and design enhancements.”
Glenn Hull
Hitch’s pivot aligns with surging HEI originations, which have climbed 104% year-over-year, according to SFR Analytics Founder Glenn Hull. In addition, the industry is highly concentrated.
“The top five players now achieve a combined monthly origination exceeding $200 million,” Hull said in a written statement.
Amid the robust industry gains, Nada announced in February it secured financing from a Nomura Holding America Inc. subsidiary, while in October 2024 it revealed that it secured a $25 million revolving credit facility from Kawa Capital Management.
Schoeffler added, “This platform empowers lenders to capitalize on new revenue opportunities while meeting the growing demand for agile home-equity solutions.”